Cookie Policy

About this policy

This Cookie Policy applies to the KeanPlay website at https://play.shopkean.com ("KeanPlay", "we", "us" or "our"), a free online games site where you can play original, browser-based casual games without creating an account or downloading anything. It explains what cookies and similar technologies are, the categories we use, why we use them, and how you can stay in control. It works alongside our Privacy Policy, which describes more fully how we handle information about you.

What are cookies and similar technologies?

Cookies are small text files that a website places on your device (computer, phone or tablet) when you visit. They let the site remember things between page views and across visits — for example, the choice you made on our cookie banner. Cookies set by KeanPlay itself are called "first-party" cookies; cookies set by other companies whose services appear on our pages (such as advertising partners) are "third-party" cookies.

"Similar technologies" work in a comparable way and are covered by this policy too. The main one we rely on is your browser's local storage, which we use to keep your game high scores on your own device so they're still there when you come back. We may also encounter pixels or tags used by third-party services such as advertising or analytics vendors. Some cookies are deleted when you close your browser ("session" cookies) while others remain for a set period ("persistent" cookies).

The categories of cookies we use

We group the cookies and similar technologies on KeanPlay into four plain categories. Because we work with third-party vendors (for advertising and, where enabled, analytics), the exact cookies present can change over time, but they will always fall within the categories below.

1. Strictly necessary cookies

These are essential for the site to function and cannot be switched off in our systems. They do things like remember your cookie-consent choice and help keep the site secure and working correctly. They do not track you for advertising, and they are usually set only in response to actions you take, such as setting your privacy preferences.

Example: a cookie or local-storage entry that records whether you accepted or declined non-essential cookies, so we don't show you the banner on every page.

2. Preference cookies

These remember choices you make to give you a smoother experience, such as settings related to how a game is displayed or your saved progress. They are not used to follow you around the web. On KeanPlay these are mostly stored in your browser's local storage rather than as traditional cookies.

Example: remembering your saved high score for a game, stored in your browser's local storage on your own device.

3. Analytics cookies

With your consent, these help us understand how visitors use KeanPlay — which games are popular and where the site can be improved. The information is used in aggregate to measure traffic and performance, and is not used to identify you personally.

Example: a privacy-conscious analytics cookie that counts page views and measures how the site performs.

4. Advertising cookies

KeanPlay is free to play, so we may show advertising to cover the cost of building and running the games. With your consent, advertising cookies are used to make ads more relevant to you and to measure how they perform. These cookies may be set by third parties, including Google. They may use information about your visits to this and other websites to select the ads you see and to limit how often you see a particular ad. We do not control the cookies set by these third parties; they are governed by the vendors' own privacy and cookie policies. You can read more — including how to opt out of personalised advertising — in the third-party advertising section of our Privacy Policy.

Examples: the Google advertising cookie (such as the DoubleClick DART cookie) and similar cookies set by advertising vendors. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to KeanPlay and other sites.

Consent and your choices

For strictly necessary cookies we don't ask for consent, because the site cannot work properly without them. For analytics and advertising cookies, we rely on your consent, which you give through our cookie banner. You can grant, decline or change that consent at any time.

Visitors in the EEA, the UK and Switzerland

If you visit KeanPlay from the European Economic Area, the United Kingdom or Switzerland, non-essential cookies (analytics and advertising) are only set after you have given consent. To meet Google's requirements and applicable law, we use a Google-certified Consent Management Platform (CMP) that supports the IAB Transparency & Consent Framework to collect and record your choices and pass them to our advertising partners. You can review and update your consent at any time using the controls described below.

How to control cookies

You are always in control. There are two main ways to manage cookies on KeanPlay.

• Our consent banner. When you first visit, you can choose to "Accept all" or to decline non-essential cookies. Strictly necessary cookies are always on because the site needs them; analytics and advertising cookies are only used if you accept them. You can change your mind at any time by reopening the consent options or by clearing the saved choice in your browser and reloading the site, which will bring the banner back.
• Your browser settings. Every major browser lets you view, block or delete cookies. Look in the privacy or security section of your browser's settings. You can usually block third-party cookies specifically, delete existing cookies, or set the browser to ask you each time. The exact steps differ between Chrome, Safari, Firefox, Edge and other browsers, but each provides clear instructions in its help pages. You can also clear the local storage that holds your saved high scores in the same area.

You can also opt out of personalised advertising directly with the vendors by visiting Google Ads Settings or www.aboutads.info/choices.

If you decline non-essential cookies

Declining analytics and advertising cookies will not stop you from playing. Every game on KeanPlay remains fully playable with only strictly necessary cookies in place. You may still see advertising, but it will be non-personalised (generic rather than tailored to you), and we simply won't gather optional analytics about your visit.

More about your privacy

This Cookie Policy is part of how we look after your information. For the full picture of what we collect, how we use it, who we share it with, and your rights, please read our Privacy Policy.

Changes to this policy

As our site and our partners evolve, we may update this Cookie Policy from time to time. When we do, we will revise the "Last updated" date shown at the top of this page. Please check back occasionally so you stay informed about how we use cookies.

Governing law

This Cookie Policy is governed by the laws of India, and any matters relating to it are subject to the jurisdiction of the courts of India.

Contact us

If you have any questions about how KeanPlay uses cookies, we're happy to help:

Email: reelsplay.in@gmail.com